Leaky
Bucket
Let’s talk
BRANDING / CONTENT / PUBLISHINGEST. 2025.05.20

Good ideas
spill.

A creative studio that brings the good inside your brand out into the world.

Explore our thinking
A cobalt blue bucket spills ideas into the world
Human judgment. AI possibilities.LEAKY BUCKET
01 / ABOUT US

Strategy in.
Stories out.

We connect brand strategy with AI production. From the first brief to the final publish, we shape a clear message and turn it into content people can understand and remember.

AI expands what we can make. People set the direction, check the facts, and refine the result.

02 / WHAT WE DO

From a brand’s direction
to the places it reaches.

01

Branding

Find the story worth telling.

  • Brand strategy & positioning
  • Core messages & brand voice
  • Campaign concepts & stories
02

AI Content

Make an idea something you can see.

  • Branded films & short-form ads
  • Brand imagery & campaign content
  • Scripts, copy & editorial
03

Publishing

Give the story a place to live.

  • Brand books & magazines
  • Newsletters & blogs
  • Social channels & ongoing content
03 / CONCEPT WORK

A glimpse of
what could spill.

Self-initiated concepts for fictional brands. These are creative studies, not client commissions.

PAUSE fragrance brand campaign, brand book, and social concept board

PAUSEA scent to set the day down.

CAMPAIGN / BRAND BOOK / SOCIAL

NOVA energy technology campaign, branded film, and shorts ad static concept board

NOVAEnergy technology, made clear.

CAMPAIGN / BRANDED FILM / SHORTS AD

Film and ad treatments shown as static concept images.

04 / HOW WE WORK

Good thinking.
Carefully made.

  1. 01

    Plan

    Understand the brief. Define the goal, message, and concept.

  2. 02

    Create

    Use AI and production tools to develop films, images, and words.

  3. 03

    Review

    Check facts and expressions. Refine every detail for the brand.

  4. 04

    Publish

    Adapt to each channel. Publish after client approval.

05 / OUR TEAM

Brand minds.
Creative words.
Technical hands.

Justin

CEO / BRAND & PR

Brand-side PR and branding experience across campaigns, content production, and media relations. Recipient of multiple domestic and international advertising awards.

Mindy

COPY / CREATIVE

Copywriting experience at a major advertising agency, shaping brand messages and campaign copy. Recipient of multiple domestic and international advertising awards.

Mark

TECHNOLOGY / DEVELOPMENT

Software development experience at a platform company, with a range of development projects. Connects creative thinking with technical implementation.

SELECTED CREATIVE TEAM AWARDS

Individual team members’ prior career achievements. Selected awards, among many others.

  • Cannes Lions
  • New York Festivals
  • Clio Awards
  • London International Awards
  • 대한민국광고대상
  • 부산국제광고제
06 / LET’S TALK

Let’s spill
something good.

Content production / Campaign projects / Ongoing brand content

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